Top 4 Tips on Creating Online Store with Attractive Testimonials
The reason you are reading this article is because you are in the process of creating an online store. Else, you have one, but it is either making limited sales or none at all. Click here to start one if you haven't done so yet! You may be young or old and have heard the saying that “seeing is believing.” If not, you have now read it on this article.
Most people are like Thomas of the Bible. They only take action after seeing the proof of the benefits they will earn from it. For this reason, when creating an online store or operating one, having attractive testimonials is essential. But how do you efficiently use testimonials that convert prospects to leads? Here are the top four tips:
1. Use testimonials that address the customers’ fears
One of the reasons hindering customers from purchasing goods or services from your online store is fear. In this era where internet frauds are doubling up every second, customers always fear involving themselves on transactions that expose them to risks. In this essence, understanding this aspect is essential.
With this information, you should always aim at uploading customer testimonials that present you as a reliable and trustworthy seller. When customers see what their counterparts are saying about you, they will be eager to try your services too. As a result, your sales will increase.
2. Seek for testimonials that relate to your marketing strategies
On creating an online store as a start-up, one on the strategies you may opt for to attract customers is offering a lower price than your competitors. Through this approach, it would be easier to convince the price sensitive customer cluster. However, you may be dealing with products on a niche where price equals quality. In such a field, offering a low price may mean a poor quality in the eyes of the potential customer.
For this reason, the only way to counter the perception is providing a client’s testimonial that proves it wrong. For instance, you can post a testimonial that says “before purchasing product from XYZ store, I thought they were of poor quality. However, the store offers better products than my previous seller. I have decamped to here permanently.” If you were a customer, would you need any other proof to make a purchase?
3. Enhance the credibility of your testimonials
Even with wooing testimonials, sometimes your clients will doubt their authenticity. With the increase in the number of scam websites, creating fake reviews is easy. To earn confidence and trust from your potential customers, you must ensure your testimonials are credible. The best way of doing this is incorporating the client's name and website while publishing their testimonials.
Also, you should ensure that the information you give is accurate and not just a self-created idea. Important to note, always seek testimonials from high profile clients such as the trusted brands and corporations. Through this, you will share the level of trust they enjoy.
4. Display photos of the customers along with their testimonials
When creating online store testimonials, ensure you have uploaded the image of the customer who gave the review. As you are aware, a photo speaks more than a thousand words. As well, where possible, mention the position or profession of that client. This way, your online store will develop enhanced believability from the potential customers as well as make it easy for you to persuade them.
When creating online store testimonials, it is important to consider several aspects. First, you should always upload testimonials addressing the customer fears. Also, your testimonials should align with your marketing strategies. Be sure that they are credible through incorporating the reviewers’ relevant information.
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